Financial journalist, author and broadcaster Bruce Whitfield has been studying companies and those that lead them for nearly 25 years.
Great leaders position their businesses ahead of rivals to capitalize on opportunities that emerge in times of stress and disruption. That enables them to seize opportunities, often hidden in plain sight.

Building any kind of enterprise in an increasingly digital, AI driven, fiercely competitive environment is hard, and success is never guaranteed.
You will often hear: “they were just in the right place at the right time”, or thattheir timing was “lucky” or they got a “lucky break” or that they were “just born lucky.” Luck is not a single, random event. It can and must be cultivated and exploited.

Bruce’s new keynote, How to Get Lucky: Where Strategy, Opportunism and Grit Collide, is drawn from the most critical lessons he has distilled through analysing successful global businesses for more than two decades. It is the perfect antidote to the prevailing negative sentiment afflicting many economies around the world as fears of recession and stagflation undermine
leaders’ ability to shape their growth strategies for the future. This talk is useful to all organisations looking to align their teams for growth.

Bruce shows how leaders and teams can thrive amid global volatility, political disruption, and information overload. Drawing from over 50,000 interviews with entrepreneurs, leaders, and innovators, he distils essential lessons that help business leaders and their teams navigate uncertainty and remain focused.

Key Takeaways
– Make sharper decisions in uncertain times
– Manage information overload
– Understand and navigate the news cycle
– Lead effectively through change

This transformative keynote gives teams and leaders a fresh, practical way to reframe conversations, work together more effectively, and spot new opportunities. Drawing on real-world examples, it offers clear, actionable steps to spark innovation and drive growth.

Bruce demonstrated what is possible when we open ourselves up to new layers of thinking.” – Brad Shorkend

Key Takeaways
– Identify and overcome limiting biases
– Turn challenges into game-changing moves
– Embrace new strategies that fuel creativity and growth

The Art of Deciding – LIVE
A candid, unscripted dialogue between Bruce and your CEO or senior leader. Based on his acclaimed podcast, The Art of Deciding, which evolved from decades of conducting live radio interviews, this format opens up live, strategic conversations that build trust and reveal authentic leadership.

Why it works
– Humanises leadership in a high-trust, real-time format
– Showcases live decision-making and strategic thinking
– Builds credibility and connection

The One Thing – Small Ideas. Big Impact.
Inspired by Bruce’s bestselling book, The One Thing, this live session invites your team to submit ideas anonymously that they believe could improve the company’s future. Bruce presents some ideas on stage for real-time responses from leadership. It’s bold, engaging, and deeply impactful.

Why it works
– Surfaces real issues in a constructive way
– Sparks meaningful, actionable conversations
– Gives teams a genuine voice and makes leadership more relatable

MC & Master Facilitator

Bruce is insatiably curious and constantly builds his understanding of the world in a way that helps him help audiences make sense of it too.
Adept at reading a room, his wit and honesty allow for spirited conversations around sometimes difficult topics. He is a master moderator and facilitator who asks the right questions to cut to the crux of the matter and synthesises the key insights from multiple speakers and discussions to make sense of complex issues.

Leadership
Managing uncertainty
Inspiration & motivation
Solutionist thinking
Optimism & opportunism in business