In 2010, the Sunday Times published a picture of Liezel van der Westhuizen and her sister, dubbing them the “Giraffe Sisters” due to their towering height. What could have been taken as an insult became the foundation for Liezel’s thriving personal brand and business, the Giraffe Brand Academy. Instead of shrinking from criticism, she embraced her unique attributes and built a personal branding empire that helps leaders stand tall and rise above the competition—just like the giraffe.
In her keynote, Personal Brand: Your Strategic Asset, Liezel shares how building a strong personal brand is essential not only for individuals but for organizations that want to thrive. By encouraging employees to build their personal brands, companies can unlock numerous benefits, from increased loyalty to greater marketplace visibility. Liezel will demonstrate how personal branding empowers both individuals and organizations to stand out in their industry.
This engaging keynote is ideal for personal development and leadership conferences, as well as corporate teams, focusing on how to leverage personal branding for career progression, organizational success, and greater exposure. Attendees will leave empowered with actionable techniques to take control of their careers while boosting their organization’s reputation in the marketplace.
Key Takeaways for Organizations:
1. Boost Employee Engagement and Retention: Employees who are encouraged to develop their personal brand are more likely to stay with the company. A top employee values ongoing mentoring and support for their personal branding initiatives—without this, they may seek opportunities elsewhere.
2. Attract and Retain Top Talent: Employees are more likely to choose and remain loyal to organizations that foster personal growth and development as part of their culture. By integrating personal branding into your marketing game plan, you enhance employee satisfaction and retention.
3. Positive Marketplace Attention: Strong personal brands within your organization boost your company’s reputation in the marketplace. This positive attention can lead to new customer acquisition and deepen loyalty from existing clients.
4. Increased Productivity and Commitment: Employees who are encouraged to fulfill their own goals and aspirations are generally happier, more productive, and committed to the organization. A personal branding strategy can create a more motivated and engaged workforce.
5. Long-term Talent Relationships: Even if top employees decide to move on, your open-minded approach to personal branding means they are more likely to return to consult for your organization in the future. This reduces the need to frequently rehire and ensures that talent remains connected to your brand.
6. Strengthening the Organization’s Reputation: Building strong personal brands among your employees brings lasting benefits, including reduced turnover and a loyal client base. Customers will seek out your organization, and existing clients will stay loyal because they trust the personal and professional credibility of your team.
Benefits of this Approach:
• Increases positive attention for the organization.
• Reduces the need to rehire every 24 to 28 months.
• Attracts new customers while ensuring loyalty from existing clients.
Target Audience: Corporate Teams, Graduates, Managers, Leaders, Talents.
Style: Content-rich, upbeat, interactive, and fun, with a serious message about personal and business growth.
Length: 30 – 60 minutes
•• This keynote can be customized to suit your individual/corporate needs ••