Visionary. Leader. Trailblazer. Miles Kubheka, aka Vuyo, is a game-changing entrepreneur who empowers others to find success. The IT graduate turned successful gastronomist is the founder, owner, and believer behind the renowned Vuyo’s brand, as well as being a sought-after public speaker.
Visionary Miles has always had the desire to make a meaningful mark on the world and in 2012 he became the first person in the entire world to create a business based on a TV advert. The advert was about a character named “Vuyo” who starts off selling wors rolls from a food cart and then makes it “beeeg”.
Miles innovatively trademarked the Vuyo’s brand and opened the first Vuyo’s restaurant in Braamfontein, serving fast-casual food, including gourmet-style South African staples, such as wors, potjiekos and pap. Miles expanded his enterprise to include food carts and then expanded it even further with the introduction of food trucks.
He now has a restaurant on the famous Vilakazi Street, in Soweto, four food trucks, and more plans to expand and inspire.
Leader Miles teaches would-be entrepreneurs that all that’s required to start a business is vision and a hunger to succeed. He believes Africa needs leaders committed to creating wealth for their communities and that doing good is good business.
Public speaker Miles connects with and inspires audiences of all ages and backgrounds and he’s proven this repeatedly during motivational talks at various events and companies, including at Sage Pastel, Discovery, and Wits Business School, among others.
Miles is considered to be “one of South Africa’s best”, “an exceptional individual”, “a natural speaker”, and “truly excellent”. Miles has appeared on various talk shows and TV programs and in several publications. For a motivational talk with a difference, book Miles as a speaker at your next event.
Trailblazer for purely traditional South African food Miles’ passion is to set in motion a South African food revolution – he wants South Africans to feel proud of their food and to be able to go out and eat “what they grew up eating”.
Miles lives in Johannesburg, where he cooks and eats good food, spends time with his adorable seven-year-old son, and stays up late plotting how best to change the world.
Many people became familiar with the phrase, “Ooh Vuyo – he’s such a big big dreamer” from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business.
Wondering whether it was a true tale; Miles Kubheka did some research.
When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.
Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about.
One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business.
He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students.
But the word spread; people were inspired by his story.
Before he knew it; Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences.
This book is not a “recipe for success”.
It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success.