Mimi Nicklin


Mimi Nicklin is the best selling, global, author of Softening The Edge, an experienced coach and the Creative CEO of her own ad agency, Freedm. She is based between Malaysia, Sri Lanka and Dubai and actively promotes remote and hybrid leadership and team evolution.

Aspirational yet accessible, with a charismatic and infectious screen presence Mimi is a truly global leader and personality. An author, keynote speaker, MC and deeply personable coach, with over 15 years in the marketing communication industry across 25+ markets, her commitment to her craft is both contagious and utterly authentic, capturing audiences instantly.

For over fifteen years, Mimi Nicklin has worked across the globe with her clients to drive stand out creative interventions that lead to business and culture change. Driven by the pursuit of bringing conscientiousness to the role and impact of Regenerative Leadership, with a desire to make the world of work a more empathetic, valuable, and sustainably healthy place to be, her debut book, Softening The Edge, was a bestseller in the USA, Canada, Australia and UAE before it even reached the shelves. 

Inspired by her debut breakfast show’s success, which reached 85,000 people in Season 1, Mimi Nicklin continues to be the podcast host of the Top 5 ranked ‘The Empathy for Breakfast Show’ (voted as a Top 5 podcast in the United Arab Emirates.)

In June 2021, Mimi Nicklin founded the world’s first organisational empathy platform, Empathy Everywhere, which connects leaders, entrepreneurs and teams with empathy, why they need it and how to increase it. The platform houses content that has the power to change our businesses, our leadership mindset and our world. 

Her branding and storytelling agency Freedm, the world’s most free advertising agency, is now one year old and has a team of 15 creative experts. The agency was founded to capitalise on the knowledge economy and prove that hybrid, remote working drives creativity and results.

The agency is aligned to the United Nations’ International Year of Creative Economy for Sustainable Development and offers freedom, empowerment and access to creative minds and clients, worldwide, without barriers of bias.

Mimi Nicklin passion to help make the world a more empathetic, valuable and sustainably healthy place to be is as infectious as it is needed, and given her current momentum, she might just be the change we have been waiting for.

(1) The transformative connection between EQ, Leadership and Success – building team connection. The importance of positive role-modelling and empowerment for Emerging Leaders and how to create a multiplier role through deeper engagement and more effective connectivity and collaboration.

(2) Building Relationships & Team Synergy -Engaging with different personalities and their unique mindsets. Different personality types and behaviours. Building on unique traits and approaches to motivation.

(3) Effective Workplace Communication – Effective ways to communicate in complex & multi stakeholder & client engagements. Negotiation and conflict management.

(4) Managing Conflict and Change – Beliefs and Conditions for Change, Communication & Negotiation.

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